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2018 was a great year for the fight against artificial dyes. We saw many stores ban products using them and other companies pledge to remove artificial dyes in favor of naturally derived colors. To encourage this movement CFH has launched the Natural Color Coalition to show brands there remains a growing public demand for only natural colors.
With this initiative we are trying a new, positive messaging approach. The negative side-effects of artificial dyes are well-documented and available online with a simple search. But we realized that this has been an ongoing debate throughout the food manufacturing, FDA and public opinion arenas since the 1950’s (earlier, depending on who you ask). The usual strategy – boycotts, petitions demanding action, and articles showing the negative effects – has begun to fall on deaf ears. So our new approach is to show manufacturers that there is still a growing demand for the change, but also that we now have alternatives we can purchase until they make this change. We feature those on the Good Guys pages at www.naturalcolorcoalition.com.
We have also launched a Petition on Change.org to gather signatures as demonstrative proof of this movement towards using only natural colors. To support this petition further we are launching the Color Me with Love video contest which we will deliver to the top-ranking brands from the winning selection, along with the petition signatures. The contest will focus on the public making a 30- to 58-second video message “Love Letter” to their favorite product saying how much better it would be with natural color. Sticking with the positive messaging strategy all submissions must be positive, humorous, ironic or just plain funny. The Contest runs Feb 12 – March 15, 2019, and the winners will be announced March 20, 2019. First Prize is a Surface Pro 6, Second Prize is a $500 Gift Card. FOUR third prize winners will be selected and each will receive a Google Home hub. For more info: www.naturalcolorcoalition.com/contest.
Please support these new initiatives by visiting www.naturalcolorcoalition.com. Sign the petition and enter the contest – there is no fee to enter. Our social media for this campaign also provides a good deal of useful information such as products made without artificial dyes, as well as recipes, so check out the social media channels as well.