The power of well-informed consumers to reverse harmful food industry practices has once again been demonstrated by the response of a major company to the concerns of its customers.
The company is General Mills, which has come out with a TV commercial proclaiming that “What matters most should always come first – which is why we use whole grains in every General Mills Big G cereal and why we never use high fructose corn syrup.”
Apparently, they haven’t been listening to the mantra of the Corn Refiners Association, which is that companies need not bother removing HFCS from their products because most consumers really don’t care about the fact that it’s there. Or, perhaps we should add, was put there without anyone bothering to consult them – or without the benefit of research that has since linked it to obesity, diabetes, heart disease, non-alcoholic fatty liver disease and a bunch of other health problems.
But the, the CRA has dismissed such studies, done by scientists at some of the country’s leading universities and medical facilities, as so much “false science” – just like it dismisses the concerns that an increasing number of parents have about the cumulative effects of HFCS in a wide range of products as hazardous to their children’s health.
The corn refiners claim that marketing surveys have confirmed their premise that the addition of HFCS in products is of no real interest to people who buy them. Well, here at Food Identity Theft, we’ve talked to many shoppers in the course of our research “in the field” (that is, in supermarket aisles). And the majority of those we speak with are quite concerned – and have told us they want no part of products containing HFCS.
Read more at Food Identity Theft: http://foodidentitytheft.com/more-and-more-no-hfcs-labels-prove-the-power-of-the-consumer/