When it comes to the food we feed our families, transparency matters. That’s why Citizens for Health welcomes the Food and Drug Administration’s (FDA) decision to allow companies to use a clear and truthful “no artificial colors” claim when their products are free from petroleum-based synthetic dyes.
For years, consumers have expressed concern about the presence of artificial colors in everyday foods — especially brightly colored snacks, cereals, beverages, and candies marketed to children. Many of these synthetic dyes are derived from petroleum and have been linked in scientific discussions to potential behavioral and health concerns in sensitive individuals. While research continues to evolve, one thing is clear: families want straightforward information so they can make choices aligned with their values and health priorities.
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Bold step toward cleaner, safer food
The FDA has recently taken meaningful steps to encourage industry to move away from certain synthetic dyes and explore safer alternatives. Through increased scrutiny of color additives, reassessment of safety data, and open dialogue with manufacturers, the agency is signaling that the era of unnecessary artificial coloring in food may be coming to an end. This push reflects growing public demand for cleaner labels and greater ingredient transparency.
READ MORE: Act introduced to ban harmful food dyes
Allowing a standardized “no artificial colors” claim is a practical, consumer-friendly step forward. It provides clarity at the point of purchase and rewards companies that invest in safer formulations. Importantly, it helps level the playing field so that responsible manufacturers can communicate their efforts honestly and consistently.
At Citizens for Health, we believe progress happens when regulators, industry leaders, scientists, and consumers work together. We applaud the FDA’s willingness to listen to public concerns and to encourage innovation that prioritizes health. At the same time, we urge food manufacturers to seize this opportunity to reformulate products responsibly and voluntarily reduce reliance on synthetic dyes.
Keep pushing for safer, healthier foods
Our goal is simple: a safer, healthier food supply built on transparency and trust. By working collaboratively, the FDA and industry can help ensure that families across America have access to foods that nourish without unnecessary additives. Together, we can move toward a food system that truly supports lifelong health.
