In 2019, then top-tier ad agency Leo Burnett produced a Cheez-It commercial for its client Kellogg’s called “Taste Test,” revealing much more about the product than intended. The 15-second spot shows a group of hysterical tasters who, once they bite into the Cheez-It crackers, can’t stop and continue to compulsively eat them. “What have we done,” asks the crazed-looking scientist in the…
October 31, 2017 Now that Halloween is here again (it always sneaks up on you), we hope you’ve heeded our earlier advice and found treats that are free of the various “badditives” that are still being allowed in so many products. But those scary ingredients, such as high fructose corn syrup, artificial colors, aspartame and even the partially hydrogenated oil…
October 6, 2017 New Jersey – For several weeks during the spring and summer we sent you excerpts from Badditives! The 13 Most Harmful Food Additives in Your Diet and How to Avoid Them by Linda and Bill Bonvie, the longtime writers of our Food Identity Theft blogs. We are pleased to share with you here a follow-up message from…